Per-team sponsor menu
Each URLA team has its own packages: jersey placements (front/back/sleeve/short), social rotation, livestream graphics, MVP partner, off-field kit, signage. URLA helps each team build the menu and set pricing.
How URLA sponsorship works
Here's how the money flows.
Sponsorship is URLA's only revenue model. Where each dollar lands depends on who brought the sponsor in — a player, or team management. Two different splits, both transparent.
The two splits
Where each dollar lands depends on who brought the sponsor.
Players who bring in their own sponsors get a 75% cut of that money. Team management can also secure sponsors directly — those go fully toward the team. This page covers both.
Player-acquired team sponsorship
When a player brings the sponsor:
75% To the player who brought them
Registration ($210), off-field kit ($100), and anything above lands directly with the player as training-and-travel funding. The player who closed the sponsor is the one who gets paid.
20% To the team
Goes to the team's operating account — coaches, gear, field rental, social, content, game-day logistics.
5% To URLA
Match officials, insurance, championship final, league infrastructure, monthly sponsor lunch.
Team-acquired sponsorship
When team management brings the sponsor:
100% Team's call
If the team president, coach, or treasurer secures the sponsor (not tied to a specific player), the team can apply that fully toward team operations. No automatic 75% kicked to a player. Teams may still distribute it however they want — but the default is team-fund.
URLA-level sponsorships (league title, game ball, championship final, referee corps) follow a separate league-wide allocation — see the league tiers.
For players
Get yourself fully funded.
Bring your own sponsor and you keep 75% of the money — covers your season at zero out-of-pocket and pays you training-and-travel funding on top. Here's the math and how to actually do it.
$310
Cover your full season
The first $310 of your 75% covers your $210 registration + $100 off-field kit. A $415 sponsor closes that gap exactly ($415 × 75% = $311). Hand the sponsor your team's reserve link with you tagged — URLA tracks it back to you.
75%
Anything above goes to you
If your sponsor commits $1,500 (a jersey spot, common tier), the math is: $1,500 × 75% = $1,125 to you. Your $310 is covered, the remaining $815 is training-and-travel funding — straight to you for training, travel, gear, or keeping your kids in shoes while you play.
∞
The pipeline doesn't cap
There's no ceiling on what you can earn through your own sponsor. The bigger the sponsor you close, the more you take. URLA's pathway runs to national and international rugby league for the players who keep building the bag.
How to actually do it
The four-step ask.
- List 5 local businesses you have a relationship with. Your barber, your mechanic, the gym you train at, your employer, the bar you watch matches at. Real relationships convert way better than cold ones.
- Send them your team's sponsorship menu. Every URLA team has a sell page with packages, calculator, and reserve form. Ask URLA or your team president for your direct share-link — it pre-tags every sponsorship to you.
- Lead with the deduction angle. Sponsorship is a tax-deductible marketing expense. At a 24% rate, $310 → ~$236 net. $1,500 → ~$1,140 net. Most local owners haven't run the math.
- Follow up once, then hand it to URLA. If they're interested, URLA closes the placement, ships the welcome packet, and tracks the dollars. Your job ends after the introduction.
New to selling? Each team has a "/sell" page — a player playbook that walks through every step with copy/paste templates. Ask your team president for the link.
For teams
Cover the team's operational floor.
Two streams flow into the team's operating account: 20% of every player-acquired sponsorship, plus 100% of any sponsor that team management closes directly. Together they cover the season floor.
Two ways funds arrive
Player-acquired: 20% of any sponsor a player brings in goes to the team. Team-acquired: if the president, coach, or treasurer closes a sponsor directly (not tagged to a specific player), the team can apply that fully to operations.
What the team funds
Coaches' time and gear, field rentals, training equipment, social media + content, game-day logistics (medical, water, refs from URLA pool), team events, end-of-season banquet.
For URLA
5% keeps the lights on.
The smallest slice covers everything that isn't a player or a team. URLA runs lean — 5% across 5 clubs is enough.
01
Match officials
Referees and touch judges paid per game across the regular season and finals.
02
Insurance & medical
Match insurance, medical coverage, concussion protocol enforcement, finals safety.
03
Championship final
Venue rental, livestream, finals-specific kit, prize structure, post-game logistics.
04
League infrastructure
This site, the URLA social accounts, the league email, the season packet, this page you're reading.
05
Monthly sponsor lunch
Food, venue, rotating around the Salt Lake / Utah County area. Free for sponsors and prospects.
06
Junior pathway support
URLA junior calendar coordination, youth referee training, USA Youth Hawks pathway connection.
The math
Plain-English breakdown.
$415
Player-acquired
Cover one player exactly
$415 × 75% ≈ $311 to the player → covers $210 registration + $100 kit exactly. Team gets ~$83 ops, URLA ~$21.
$1,500
Player-acquired
Jersey-front placement (player-brought)
$1,500 × 75% = $1125 to the player ($815 training-and-travel funding above their $310). Team gets $300 ops, URLA $75.
$1,500
Team-acquired
Jersey-front placement (team-brought)
When team management closes the same $1,500 spot directly (not tagged to a player), the team can apply the full $1,500 to its operating account. No automatic player split.
$5,000
League-wide
URLA title sponsor
League-wide tier follows a separate URLA allocation across all five teams + the league. Not split via the player or team rules above.
Numbers shown are pre-deduction. Sponsorship is generally tax-deductible as a marketing expense — confirm with your accountant.