URLA produces 25+ social posts a week — match recaps, highlight reels, photo dumps, livestreams, weekly explainers. Sponsors don't just buy a logo on a jersey. They own a recurring weekly show: Best Cuts of the Week. Body Mover of the Week. Soft Hands of the Week. Rule of the Week. Photo of the Week. Their brand becomes the show itself.
Across IG / TikTok / YouTube. Match weeks peak at 35+. Off-season holds 12–15/week.
Every team plays every weekend in season. Five separate match albums. Five recap reels. Five MotM posts.
Recurring branded segments — your slot, every week, with your name on it.
Off-season cadence drops volume but keeps every sponsored show running. The slot doesn't pause when the season ends.
Each show below runs every week in season — same day, same format, same sponsor name on the intro card. The sponsor doesn't have to make anything; URLA produces the content, brands it, and posts it. The sponsor just owns the slot.
Top 3–5 plays from match weekend, intro card branded to the sponsor. Built-in pun connects rugby “cuts” to the barbershop. Runs every Thursday in season.
Single highlight clip — biggest physical play of the weekend. “Moved bodies. Powered by Top Notch Movers.” Hooks the moving company's service into the most-watched football moment of the week.
Pristine handling on the field, branded to a company whose business is pristine handling. Pianos and rugby balls — both delicate. Best soft-skill ad URLA writes all season.
One stunning still image, big and clean, watermark-free. “Shot by Eberhard Photo.” Drives the photographer's portfolio every week and proves URLA's match-day photo quality at the same time.
Quick rule explainer pulling from the previous weekend's actual decisions. Hosted by Kevin (JKW founder, URLA's rules guy). Builds league literacy and ties JKW's name to the most asked-about content URLA produces.
When a team strips the ball or hauls in a turnover that flips the match. Co-sponsored — hauling company gets the visual gag, JKW gets a second weekly slot.
One Man of the Match per round, per team — five matches a week. Sponsor's logo is on the MotM card on social and the livestream lower-third. Sold per-match (cheap entry tier) or per-season (one sponsor across all rounds).
Refs, board members, team managers, sideline volunteers. Every URLA volunteer who shows up gets a feature, branded to the sponsor that backs the people-side of the league.
Companion to Best Cuts. Light, self-roasting humor — “do NOT come in looking like this.” Doubles weekly Neighborhood Barbers placement and gives the brand a personality the audience actually engages with.
These two recurring shows haven't been claimed yet. First sponsor to lock the slot owns it — same way Neighborhood Barbers owns Best Cuts and Top Notch Movers owns Body Mover. Email [email protected] to claim one.
Even outside the sponsored shows, URLA produces a steady drumbeat of league content. Every sponsor's logo rides the sponsor strip on these posts, every match, every week — separate from owning a named show.
One per match — score, scorers, key plays, sponsor logo strip
Mid-week pre-match post — last meeting, players to watch
Updated table after the round, branded sponsor-strip overlay
Pre-roll + halftime + lower-third sponsor placement
Full per-match album, every sponsor gets the library
New sponsors, new teams, board updates, fixture changes
Best fit usually maps directly to your business — Neighborhood Barbers + cuts is obvious. Open slots like Man of the Match and Staff Bio fit any business that wants weekly visibility tied to people / recognition / community.
Intro card with your logo and tagline, lower-third on every reel, end-card with your CTA. Designed once. Reused every single week. You see the templates before they go live.
Match-week recaps, off-season throwbacks, year-round. You don't have to send anything in. URLA's content team picks the play, cuts the reel, posts on the agreed day. Your job is to enjoy it.
Every reel, photo, and post URLA makes — you get the unwatermarked source files. Repost them on your own channels. Run them as ads. Cut them into your business's marketing. The library compounds across the season.
